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AMP Case Study

Return on Investment (ROI)

Participants in the initial AMP Program Case Study began 2015 attaching power SKU’s at a steady rate of 11% through the months of January and February. Once Brightstar’s VMI and AMP program completely launched in their stores in March, they saw the following improvements in power sales compared to January and February:

Jan/Feb 2015 Average: 640 units per month

March: Increase in Sales: 28%
Month over Month Growth: +24%
Attachment Rate: 13%

April: Increase in Sales: 58%
Month over Month Growth: +24%
Attachment Rate: 16%

May: Increase in Sales: 100%
Month over Month Growth: +27%
Attachment Rate: 21%

June: Increase in Sales: 100%
Month over Month Growth: +9%
Attachment Rate: 21%

Graph: Power units sold per month
Graph: Power SKUs Attachment Rate

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